The craft beer movement in Mexico has exploded- and it isn’t slowing down. Each year, customers become more knowledgeable, selective, and curious about what they drink. Gone are the days when beer was simply a chilled, neutral beverage to accompany food. Today, cervezas artesanales are an experience, a statement, and a key element of gastronomic identity.
From restaurants and bars to cafés, pizzerias, boutique liquor stores, and gourmet food establishments, the demand for craft beer has reshaped business strategies. Customers don’t just want a beer-they want the right beer, with distinct flavors, brewing stories, and personality.
So, which styles of cervezas artesanales are customers demanding most this year? And how can your business leverage these preferences to increase sales, loyalty, and brand differentiation?
Let’s dive into the top-selling craft beer styles dominating the Mexican market and learn why integrating them into your beverage catalog is no longer optional-it’s a competitive necessity.
Why Tracking Popular Craft Beer Styles Matters
Foodservice businesses that anticipate trends enjoy several advantages:
✔️ Improved customer satisfaction
✔️ Higher profit margins
✔️ Increased table turnover and repeat visits
✔️ A more prestigious brand image
✔️ Free social media promotion from customers
Understanding which cervezas artesanales resonate most with consumers ensures that your menu remains relevant, exciting, and perfectly aligned with what customers are actively seeking.
The Top Craft Beer Styles Customers Want This Year
1️⃣ IPA – India Pale Ale
Consumer Profile: Adventurous, flavor-driven, trend-aware drinkers
The IPA has become the unofficial king of cerveza artesanal. Loved for its bold hop aromas and citrus-forward bitterness, the IPA appeals especially to millennials and Gen Z.
Why it’s popular:
- Intense flavor that stands out
- Variants like Hazy IPA, Double IPA, and West Coast IPA keep consumers curious
- Ideal for pairing with pizza, spicy foods, and burgers
If your establishment doesn’t carry an IPA, you’re missing the most requested craft category in today’s market.
2️⃣ Stout
Consumer Profile: Dessert lovers, coffee fans, and winter-season drinkers
Stouts are rich, dark, and layered with flavors like chocolate, espresso, nuts, caramel, and roasted malt. Customers increasingly order stouts with pastries, desserts, and gourmet chocolate creations.
Why it’s trending:
- Instagram-friendly presentations
- Perfect with sweet or smoky dishes
- Appeals to consumers who want a comforting, full-bodied beverage
Once considered niche, the stout has become a mainstream favorite among cerveza artesanal enthusiasts.
3️⃣ Belgian Ales
Consumer Profile: Sophisticated drinkers, gourmands, and customers seeking complexity
Belgian beers remain some of the most respected styles in the world, admired for their layered aromas, fruity esters, and spicy yeast profiles.
Mexican businesses are increasingly exploring cervezas belgas, elevating their menus with international prestige:
Why customers love them:
- Complex but approachable
- Pairs beautifully with gourmet dishes, charcuterie, and cheeses
- Adds a premium element to beer menus
This style positions your establishment as a connoisseur destination for serious beer drinkers.
4️⃣ Lager Artesanal
Consumer Profile: General consumers who want quality without intensity
While industrial lagers dominate commercials, the lager artesanal offers superior flavor and freshness, making it a gateway craft beer for mainstream customers.
Why it sells well:
- Light, crisp, and refreshing
- Appeals to people transitioning from industrial beers
- Works with everything-from pizzas to seafood
Many restaurants introduce cerveza artesanal through lagers to avoid overwhelming first-time craft drinkers.
5️⃣ Wheat Beer (Hefeweizen)
Consumer Profile: Casual drinkers, summer patrons, and fans of light, citrusy beverages
Wheat beers offer subtle fruit aromas, creamy texture, and an easy-to-drink profile that has become essential in warm climates.
Why customers are asking for it:
- Less bitter than IPAs
- Great with salads, white meats, pizzas, and brunch items
- Perfect for daytime drinkers and social settings
This style is also highly popular among women and first-time craft drinkers.
6️⃣ Amber Ale
Consumer Profile: BBQ lovers, smoke-flavor enthusiasts, and food-pairing fans
Amber ales offer toasted caramel malt notes, mild bitterness, and versatility that makes them ideal for pairing with grilled dishes and smoked ingredients.
Why it’s gaining attention:
- Balanced flavor profile
- Works beautifully with burgers and smoked pizzas
- Offers character without intensity
Businesses looking to upgrade comfort food menus find amber ales indispensable.
7️⃣ German Beers
Consumer Profile: Traditionalists, lager lovers, and purists seeking quality
Consumers increasingly appreciate the precision and centuries-old brewing traditions of Germany. This has sparked demand for cervezas alemanas such as pilsners, bocks, and märzens:
Why they’re trending:
- Familiar yet superior flavor
- Perfect for pairing with hearty dishes
- Symbol of craftsmanship and reliability
These beers attract customers who want artisan quality without extreme flavors.
8️⃣ Mexican Craft Beers
Consumer Profile: Consumers who support local identity and innovation
National pride in local brewing has skyrocketed. cervezas mexicanas represent creativity, authenticity, and regional expression:
Why they dominate menus:
- Customers want local stories
- Unique ingredients like chiles, cacao, and regional herbs
- Perfect for businesses that promote Mexican culinary identity
Why These Styles Are Selling So Well
Three core drivers explain the rise in demand for cervezas artesanales:
1. Experience Economy
Customers don’t want just a drink—they want a narrative, a pairing opportunity, and a moment worth sharing.
2. Social Media Influence
Craft beer is visually appealing and shareable. Customers become your promoters.
3. Premiumization
Consumers increasingly choose quality over quantity.
How Businesses Can Leverage These Trends
To capitalize on demand:
✔️ curate a balanced craft beer menu
✔️ offer pairing suggestions
✔️ rotate seasonal releases
✔️ buy cervezas por mayoreo for better margins
✔️ partner with a professional distributor
The most important step is choosing a trusted distribuidor de cervezas like:
Cervezas Mayoreo
They provide:
✔️ wholesale pricing
✔️ express nationwide delivery
✔️ warranties for broken bottles
✔️ selections of Mexican, Belgian, and German craft beers
✔️ constant inventory availability
FAQ: Cervezas Artesanales for Your Business
Q1: What are cervezas artesanales?
A: Cervezas artesanales are craft beers made in smaller batches with a focus on quality, flavor, and unique brewing techniques, unlike mass-produced industrial beers.
Q2: Why are craft beers becoming so popular in Mexico?
A: Consumers increasingly seek unique flavors, local craftsmanship, and premium experiences. Craft beers also pair well with diverse dishes and create Instagram-worthy moments.
Q3: Which beer styles sell best in Mexican restaurants?
A: The top styles include IPA, Stout, Belgian Ales, Lager artesanal, Wheat Beer (Hefeweizen), Amber Ale, German Beers, and Mexican Craft Beers.
Q4: How can introduce craft beer to my menu?
A: Start with approachable styles like Lagers and IPAs, then expand to premium or niche options like Stouts or Belgian Ales. Pair beers with your dishes to enhance the customer experience.
Q5: Should I focus on local or imported craft beers?
A: Both are valuable. Mexican craft beers offer local stories and authenticity, while Belgian or German beers add prestige and variety. A mix appeals to a wider audience.
Q6: How can I maximize profits with craft beer?
A: Offer high-margin options, rotate seasonal styles, curate a balanced menu, and buy cervezas por mayoreo to reduce costs and ensure inventory consistency.
Q7: What foods pair best with popular craft beer styles?
A: IPAs pair with spicy foods and pizza, Stouts with desserts, Belgian Ales with gourmet dishes, Lagers with seafood or tacos, and Amber Ales with BBQ or burgers.
Q8: Why should I buy cervezas por mayoreo?
A: Wholesale purchases reduce costs, maintain consistent inventory, allow seasonal rotations, and improve overall profit margins for your business.
Q9: Where can I find a reliable distribuidor de cervezas?
A: Trusted distributors like Cervezas Mayoreo offer a wide selection of Mexican, German, and Belgian craft beers, express delivery, wholesale pricing, and warranty for broken bottles.
Q10: How do I keep customers engaged with my craft beer menu?
A: Rotate seasonal beers, introduce new styles regularly, suggest pairings with menu items, and highlight trending or Instagram-worthy craft beers to encourage social sharing.
Conclusion: Craft Beer Isn’t a Trend-It’s a Business Strategy
The most popular styles of cervezas artesanales this year reflect a deeper cultural shift. Customers want flavor exploration, authenticity, and identity. Businesses that adapt to these preferences will increase:
📈 revenue
📈 customer satisfaction
📈 loyalty
📈 brand prestige
To build a winning craft beer program, secure wholesale access to:
- cerveza artesanal
-
- cervezas alemanas
- cervezas mexicanas
- cervezas belgas
- Cervezas Mayoreo
The businesses that understand this movement today will dominate tomorrow’s competitive landscape.
